Imposter feelings often emerge not when we are failing, but when we are growing. This article explores “identity lag” - when our responsibilities and capabilities have moved forward, but our self-image has yet to catch up.

Many of the people I coach already know exactly what they need to do. And yet they still find themselves stuck. When this happens, people often describe themselves as lacking motivation. My latest article explores why motivation may be overrated, why capable people often struggle to act on what they already know, and what happens in the space between intention and behaviour.